[Sent July 11, 2019]

President Higginson to Minister Petitpas Taylor and Minister Dix:

“Similar to the marketing of traditional cigarettes in the past, the creators, distributors and sellers of e-cigarettes and vaping devices are focusing hard on creating life-long customers by targeting young people. Flavours appealing to younger demographics, such as bubble gum, and devices designed for discreet use that emulate the look and feel of common items (lipstick, USB drives, etc.), further spur this appeal among young people.”